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Record Turnout for SW-MOTECH Open House
Weekend, sunshine, motorcycles: On June 16 and 17, the motorcycle community came together for the 9th Open House in tranquil Rauschenberg. This year for the first time, the event lasted two days, and was attended by 15,000 people, three times more than last year's record-setting turnout.
It's no wonder, because this year's Open House program was a biker's dream come true. BMW, Ducati, Honda, Kawasaki, KTM, Suzuki, Triumph and Yamaha were on location with big show trucks and brought around 100 motorcycles for test riding. The dealers' row, with over 25 exhibitors, was so full that the bikes sometimes had to weave through the crowd during the more than 500 test rides that were carried out.
Jürgen Swora, founder and managing director, was thrilled. He said, "It's incredible! Just ten years ago, this was a party for friends and business partners of SW-MOTECH, with one intern standing at the grill. This year, 15,000 people celebrated with us. Not only has our company developed strongly, our customers, or, as we prefer to say, our circle of friends, and the team of all those who support us with this event has really grown too."
The team at the SW-MOTECH factory outlet had their hands full. Countless visitors took advantage of the opportunity to receive information first-hand, to check out the accessories installed on many display models or to shop for bargains at the separate b-stock sale. The SW-MOTECH info course gave a behind-the-scenes look at the operations of various departments. At the hands-on stations, visitors even had a chance to watch over the employees' shoulders as see robots, 3D printers and 3D scanners in action. The seating workshop and new logistics center also opened their doors to the public for the first time.
New motorcycle models were presented on stage along with matching accessories. On Saturday evening, the rockabilly band The Heads set the perfect tone. And motorcycle traveller Erik Peters stirred up some wanderlust in the crowds with his presentations on Saturday and Sunday. The riders of the Circus Trial Tour showed off their skills during three stunt shows, including a few breathtaking moments.
More than 1,000 soccer fans stuck around for the public viewing of the FIFA World Cup match between Germany and Mexico. The good mood continued even in spite of a rain shower and the German team's defeat.
Jörg Diehl, founder and managing director is already looking forward to Open House 2019, saying, "We've never had so many visitors. It was a good trial run for next year, when our company will celebrate its 20th birthday and our tenth Open House. Visitors can already start looking forward to what we have in store for them then."
Open House 2018 image gallery (available from June 19, 2018).
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