Unforgettable all the way: OPEN HOUSE 2025

Adrenaline, exchange and enthusiasm on two wheels: For the 16th time, the SW-MOTECH company premises were transformed into a vibrant meeting place for the international motorcycle scene at the OPEN HOUSE. Thousands of motorcycle fans from numerous countries around the world flocked to Central Hesse in mostly perfect summer weather to experience pure motorcycle culture - on the stage, on the road and on the OPEN HOUSE meadow.

The journey is the destination

The journey to Rauschenberg itself became an experience: As part of the Road to Rauschenberg community campaign, motorcycle fans from all over Europe made the journey - many covered over 1,000 kilometers in the saddle, including team members from the SW-MOTECH branches in Italy, Spain and France.

A special moment was the joint arrival and warm welcome of the international teams - a vivid expression of the SW-MOTECH spirit that unites across national and language borders. This year, the international character of the event was particularly in focus: business partners from all over the world arrived - some even by motorcycle, including visitors from Egypt and Morocco.

Technology to touch, emotions to take away

SW-MOTECH opened its doors and gave exclusive insights behind the scenes during the company tour: Visitors were not only able to buy accessories directly on site and receive personal advice, but also get to know various departments.

The free campsite was just as busy as the atmospheric beer garden. Children had fun on the bouncy castle or took their first laps on bikes and quads - a real experience for the whole family. Three times a day, the FMX stunt show provided thrills with breakneck action.

The varied stage program also provided goosebumps: Irene Seidler captivated the audience with her impressive experiences as a solo female traveler in Iran - authentic and courageous. Wetzlos Weltwärts took the audience on a dusty off-road adventure through the wild beauty of Tunisia, while Erik Peters reported on his biggest odyssey to date since he started traveling by motorcycle almost 20 years ago: the theft of his bike. French storyteller Lolo Cochet and KTM test rider Thomas Mitterer provided fascinating insights into their daily work on two wheels. A stage program that made the desire to travel and the fascination for motorcycle adventures palpable.

In the evening, the cover band Seven Hell rocked the stage, while on Saturday RadioBOB! Rock on Tour and Barbed Wire provided a real festival feeling.

Looking back on unforgettable moments

Whether FMX stunt show, inspiring lectures or test rides with the latest models - the OPEN HOUSE 2025 offered unforgettable moments for every two-wheeler fan. Around 3,000 test rides were counted. Ducati set its own record: more test rides than at any previous OPEN HOUSE.

The line-up was impressive: With brands such as BMW, Ducati, Harley-Davidson, Honda, KTM, Royal Enfield, Suzuki, Triumph, Yamaha, Zero and many more, almost all the major manufacturers were represented. A total of 14 manufacturers and over 50 exhibitors presented themselves on the dealer mile.

Due to increasing safety requirements for major events, the SW-MOTECH organization team had to overcome numerous challenges. It was therefore all the more pleasing that the OPEN HOUSE once again went off without a hitch.

Planning for OPEN HOUSE 2026 is already underway. SW-MOTECH promises that Rauschenberg will once again be a hotspot for the motorcycle scene next year.

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